MARKETING  (MKTG-10) - COURSE CODE # 52060 -  FALL 2006
MWF  -   8:00 –8:50PM   -  ROOM – BUS 43
Marketing is an introduction to the role of marketing in business, the various philosophies that guide marketing management and the importance of the role of the consumer in the marketing process.  This course evaluates the principles of marketing, the importance of research and the role of technology in marketing both nationally and globally.  Ethical and cultural issues will be discussed, as well as issues relating to marketing for the non-profits. Students in this class will write a marketing plan for a local organization.

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Course Syllabus -  Fall 2006                   
Instructor: Mr. Sergio Rodriguez
Office: BUS 46;  Phone: 638-3641  ext 3266
Office Hours: Fall 2006 – M,W,F 9:00 to 10:00pm 
(Other hours by appointment)
My email address: sergio.rodriguez@reedleycollege.edu

Course Title & Code Number:

Meeting Day, Time, & Location:

Course Description:

Prerequisites:

Learning Objectives & Expected Outcomes:   Students will obtain the knowledge and/or skills to be able to:

Learning Methods & Course Activities:

Assessment:

Students completing all exams, assignments, and activities with a cumulative, average grade of "C" or better will be deemed as having achieved the course objectives previously stated.

None.  (It is advisable that students be eligible for English 25 and English 26)

•	Recognize the importance of marketing in the business world.
•	Identify and coordinate the elements of the marketing mix.
•	Recognize and identify the marketing concepts.
•	Interpret marketing data.
•	Prepare written analyses of marketing data.
•	Analyze and prepare oral and/or written report on marketing in special settings.
•	Design and construct packaging for a product.

     

The course will cover the following topics:
•	Introduction to Marketing
•	Marketing Planning and Information
•	Buyer Behavior and Market Segmentation
•	Product and Service Strategy
•	Promotional Strategy
•	Marketing in Special Settings
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The course will cover the following topics:
•	Introduction to Marketing
•	Marketing Planning and Information
•	Buyer Behavior and Market Segmentation
•	Product and Service Strategy
•	Promotional Strategy
Marketing in Special Settings
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•	Lectures based on information provided in the textbook, outside publications, and research.
•	Required readings and classroom discussions, activities, and presentations.  Please note all readings must be completed prior to class meetings and material discussions.
•	Case analyses and problem solving exercises, Internet research, written reports, and oral presentations.
•	Tests, quizzes, study guides, and classroom discussions.

 
MARKETING  (MKTG-10) - COURSE CODE # 52060 -  FALL 2006

    Marketing: The Core 2nd Edition    by Kerin, Hartley & Rudelius
Documents must conform to the Standards for Documents handout.  (no spiral edge paper accepted)
E-mail address is required for all students.  

Syllabus, pg 2:

Course Requirements: 

Textbook:

Paper/Documents:

E-Mail:

Course Activities and Evaluation:

Attendance & Participation: 		10%

Homework Assignments:		 10%

Tests & Exams:			 30%

Chapter Quizzes:			 20%

Project & Presentations:		 30 %

Percentage of Total Points Earned

Grade

90 – 100 %

A

80 – 89 %

B

70 – 79 %

C

60 – 69 %

D

< 60 %

F

Your course grade will be based on the percentage of points (total earned / total possible).  You will have one opportunity to earn extra credit.  That opportunity must be exercised within the first week of class and it will not be repeated later in the term.  You can consider it a "use it or lose it" type of offer.

Your attendance and participation is important.  So important, that you will be graded on it.  Attendance will be taken at the beginning of each class period, your attendance credit is conditional on your attendance for the entire class period.  You will be given a "free ride" for up to three (3) class hours (50 minutes each), any absences past the 3 allotted will result in loss of attendance points.  Your participation is also important.  Meaningful contributions to the class discussions and activities will be credited on a daily basis.  There will be no opportunity to make up attendance & participation points or chapter quiz points.  Those activities are designed for those students attending class only.

Students entering or leaving the classroom at times other than the scheduled start/end of class cause a disruption to students and instructors.  Class begins on the hour, not 10 minutes past the hour.  In an effort to be courteous to your fellow classmates and the instructor, please make sure you are in your seat and ready to "get to work" on time.  Students who are habitually tardy (more than 3 times per term) will be penalized, as will those who leave class early without making prior arrangements.  Students attending less than 30 minutes of class (missing 20 minutes or more per 50 minute course hour) will be counted as absent.

If you decide to drop the class (and I hope you don't) please do not simply stop attending.  In order to officially drop a class you must complete a Program Change card, available in the Admissions and Records office.  For more details on dropping classes, please read your Reedley College catalog (2004-2006 catalog page 18 and page 134 of the Fall 2006 Class Schedule).  Drop dates are listed in the Reedley College Class Schedule. If you simply stop attending you may be saddened by the grade that may be issued. The final date for dropping this class is October 13, 2006.

	

MARKETING  (MKTG-10) - COURSE CODE # 52060 -  FALL 2006

Syllabus, pg 3:

Homework assignments are a way for you to did deeper into the course materials and prepare for the tests and exams. On scheduled HW due dates, answer keys will be provided for students to self-grade their HW assignments.  Homework WILL NOT BE ACCEPTED LATE.  You are welcome to turn in your homework early if you think you might miss class.  

If you are participating in school-sanctioned activities (sports, field trips, etc.) and find it necessary to miss class, it is YOUR RESPONSIBILITY to make sure that all your work is turned in and tests/quizzes are taken PRIOR to your departure.  There will be no special dispensation for absences, homework & tests/quizzes missed.

Exam dates and chapters to be covered are clearly identified in the Course Activities handout.  Each test is worth approximately 100 points (depending on the number of chapters covered) and may consist of true/false, multiple choice, and completion questions, as well as problems and case study questions.  In most instances, you will need to provide a scantron and a #2 pencil for tests and exams.  In some cases you will be asked to write your answers directly on the test form provided.  All written answers must be neat and legible in order for you to receive full credit for your correct answers.

Accommodations may be made for students with disabilities.

Grades are final unless an error in math is found in the computation of your grade

Fall 2006 Dates to remember:
August 14, 2006	Fall 2006 Classes begin
September 1, 2006	Last day to register for full-term fall 2006 classes
September 1, 2006	Last day to drop a full-term class or drop without a “W”
September 4, 2006	Labor Day Holiday (no classes)
September 15, 2006	Last day to change class from or to CR/NC grading basis
October 13, 2006	Last to drop a Fall 2006 class (letter grades assigned after this date)
November 1, 2006	Spring 2007 registration begins for continuing students (by Appt)
November 10, 2006	Veterans Day Holiday (no classes)
November 13, 2006	Spring 2007 registration begins for new, transfer, and former students
Nov 23-25, 2006	Thanksgiving Holiday (no classes)
November 27, 2006	Classes reconvene
December 9, 2006	Saturday class finals
Dec 11-15, 2006	Final Exam Week
December 15, 2006	Fall 2006 semester ends
		
Final for this class =  Monday, December 11, 2006  - 8:00 to 9:50 pm in room BUS 43   

On a final note:
 * Please, if you carry a cell phone or pager, please turn the ringer off or to vibrate so the rest of the class is not disrupted by a ring or beep. If your cell phone/pager rings, beeps or makes any other audible sounds in class, you can expect to be asked to leave the class for the day – impacting your attendance/participation credit.  If you are “excused” from class more than once for a cell phone “violation”, you can expect to be asked to leave the class for on a permanent basis.
* HATS and SUNGLASSES are not allowed in class at any time
* Food and drink are not permitted in the classroom.
* You will notice that we will often discuss ethical issues, as such you should understand that cheating and plagiarism is not acceptable in this class (or any other).
* Please see the Reedley College catalog for clarification of issues and additional guidelines.

THIS SYLLABUS AND THE COURSE ACTIVITIES SCHEDULE ARE SUBJECT TO CHANGE AS DEEMED NECESSARY BY THE INSTRUCTOR.